捕鱼在线提现

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深挖掘场景价值,智能链接销售终端,瑞幸发力“无人零售”

汇聚众多消费领域“黑科技”的国际消费电子产品展览会(CES)正在美国拉斯维加斯火热进行,在中国的科技创新中心——北京,“新零售”的指标品牌瑞幸咖啡则正式发布了其智能无人零售战略。

HUIJUZHONGDUOXIAOFEILINGYU“HEIKEJI”DEGUOJIXIAOFEIDIANZICHANPINZHANLANHUI(CES)ZHENGZAIMEIGUOLASIWEIJIASIHUOREJINXING,ZAIZHONGGUODEKEJICHUANGXINZHONGXIN——BEIJING,“XINLINGSHOU”DEZHIBIAOPINPAIRUIXINGKAFEIZEZHENGSHIFABULEQIZHINENGWURENLINGSHOUZHANLVE。JUXI,GAIZHANLVEYOUWURENKAFEIJI“RUIJIGOU”(luckin coffee EXPRESS)HEWURENSHOUMAIJI“RUIHUASUAN”(luckin popMINI)ZUCHENG。CENGJINGPINGJIEZIBENHEJISHUKUAISUZHONGSUXINGYEGEJU,JINYONGLIANGNIANDUOCHUANGZAOLE4000WANLEIJIJIAOYIKEHUHEJIANLI4507JIAZHIYINGMENDIAN,CONGERCHENGWEIZHONGGUOZUIDADEKAFEILIANSUOPINPAIDE“XIAOLANBEI”,YOUJIANGJIGUANGHUANYIJINGZHUJIANTUNSEDEWURENLINGSHOULINGYUZHURUNAXIEHUOLI,DAILAINAXIEDIANFUNI?

挥别技术概念,回归零售本质

捕鱼在线提现BIXUYAOZHICHUDESHI,SUIRAN2017NIANBEIYENEIRENSHICHENGWEI“WURENLINGSHOUYUANNIAN”,DANSHIJISHANGKEKOUKELEGONGSIDE“KEYANCHENGGUO”——Vendalator 33ZIDONGSHOUHUOJIZUOWEIWURENLINGSHOUDESHIZU,QILISHIKEYIHUISUZHIERZHANSHIQI。SHANGSHIJI90NIANDAI,XIANGGUANSHEBEIJIUJINGRIBENCHUANRUZHONGGUO,XIANJIN20YUWANTAIDEBAOYOULIANGYIZHONGGUODESHICHANGGUIMOLAIKANSUIRANBUDUO,DANZAIJIAOTONGSHUNIU、LVYOUJINGDIANDENGCHANGSUO,CHUANTONGYIYISHANGDEZIDONGSHOUHUOJIRENGRANBUSHI“XIHANWU”。

ZHIBUGUOZAIZIBENDEZHUTUIXIA,JIAZHISHUZIZHIFU、RENGONGZHINENG、WULIANWANG、SAOMAHEMIANBUSHIBIEDENGCHUANGXINJISHUDEPUJI,GENGYINWEI“XINLINGSHOU”GAINIANDEHUOBAO,ZHINENGHUOJU、WURENCHAOSHIDENGZAI2017NIANCENGYIYEZHIJIANCHUXIANZAIDAJIEXIAOXIANG,ERJINJINYINIANHOUDE2018NIAN,XIANGGUANCHUCHUANGQIYEYOUZAIDUANSHIJIANNEIFENFENCHUANCHUKUISUN、CAIYUAN、SHENZHIDAOBIDEXIAOXI,BUJINRANGRENFACHU“WURENLINGSHOU”WURENMAIDANDEGANTAN。

捕鱼在线提现BUSHAOGUANCHAJIA、CHUANGYEZHEHEYENEIRENSHIZAIJINGGUOLIANGNIANDUODEFANSI,PUBIANRENWEIDANGNIANDE“WURENLINGSHOU”HAIJINJINTINGLIUZAIJISHUYINGYONGCENGMIAN。CONGLINGSHOUSHANGYEDEJIBENLUOJILAIKAN,RENZAIRENHESHIJIAN,RENHEDIFANGDOUYOUKENENGCHANSHENGXIANGHEYINLIAOHUOZHEXIANGCHILINGSHIDEXUQIU,ZHENGSUOWEIHUIGUI“LINGSHOU”BENZHI。RUHEZAIDUIDESHIJIAN,DUIDEDIDIAN,JIDUIDERENTIGONGSUOXUCHANPIN,CAISHIXIANJIEDUANWURENLINGSHOUSHICHANGSHANGSHANGJIAXUYAOZHILIYUJIEJUEDEHEXINWENTI。CONGZHEIGEYIYISHANGJIANG,“RUIJIGOU”HE“RUIHUASUAN”DEWENSHI,QIAHAOZHUAZHULEWURENLINGSHOUDEHEXINSUOZAI。

宏观经济放缓蕴含无人零售突破可能

捕鱼在线提现TIDAOZIDONGFANMAIJIFAZHANZUICHENGGONGDEGUOJIA,QUGUORIBENLVYOU,XIANGSHOUGUOQISUODAILAIDEBIANLIDERENYINGDANGSHIHENYOUFAYANQUANDE。QUANGUOFANWEINEI500DUOWANTAIDEZONGSHULIANG,SHIDEWULUNZIDONGFANMAIJISHIZAICHENGSHIHAISHIXIANGCUN,ZAIJINGDIAN、CHEZHANHAISHIJUZHUQUDOU“WUCHUBUZAI”,PINGJUN23RENJIUYOUYITAIDEFENBUMIDUZHIGAOGENGRANGGUORENNANWANGQIXIANGBEI。RANERXIANWEIRENZHIDESHI,SHANGSHIJI70NIANDAIRIBENJINGJIZENGZHANGFANGHUANCAISHIZIDONGFANMAIJIJISUKUOZHANGDEZHONGYAOYOUYIN。

BISHI,SHOUMEIYUANHUILVZHIDUBIANGENGHELIANGCISHIYOUWEIJIDEYINGXIANG,RIBENJINGJIZENGSUJIANGZHI4%ZUOYOU,LAONIANQUNTIHEDANSHENQUNTIYEYINWEIZHUJIANJIANGDIDEJIEHUNLV、SHENGYULVERZHUJIANZHUANGDA。YOUCI,RENMENDEXIAOFEIGUANNIANKAISHIZHUANXIANGGENGZHUZHONGBIANLIXING,GENGWEIGUANZHUMANZUSHENGHUOGANGXUDESHIPINYINLIAODENGSHANGPIN。YUCITONGSHI,75%DEGAOCHENGZHENHUALVCUISHENGDECHENGSHIRENKOUGAOMIDU、GAOPINCIDEXIAOFEIXUQIUWEIZIDONGFANMAIJITIGONGLEYINGLIZHICHENG。DUOZHONGYINSUDEGONGTONGZUOYONG,“SHUZISHIQIANSHIDAI”DE“WURENLINGSHOU”CAIDEYIZAIRIBEN“ZHANGSHENGBUSHUAI”。

RUJIN,ZHONGGUODECHENGZHENHUALVYIJINGDADAO59.58%,JINGJIZENGZHANGJINRU“BAO6”SHIDAI,GUANYU“WEIFUXIANLAO”、“RENKOUHONGLIXIAOSHI”、“BUJIEHUN、BUSHENGZI、BUMAIFANGDEDIYUWANGSHENGHUO”DETAOLUNPINPINJIANZHUBAODUANHESHEJIAOMEITI,SIHUZHENGCHUZAIZIDONGFANMAIJIZAIRIBENSHIXIANBAOFASHIFAZHANDEQIANYE。RUIXINGKAFEICISHIFALIWURENLINGSHOUZHANLVE,BUDEBUSHUOSHIZHENGFENGQISHI。

“瑞即购”、“瑞划算”直击无人零售业态痛点

捕鱼在线提现YOUYENEIRENSHIZHICHU,CIQIANYIBOWURENLINGSHOUYETAIGUANDIANCHAODEZHUYAOYUANYINZAIYUBINGBUDILIANDESHIJIYUNYINGCHENGBENYIJIBINGBUYOUHUIDECHANPINJIAGE。SUIRANMEIYOULERENGONGHEFANGZUCHENGBEN,DANJIU“XINLINGSHOU”DEHEXINLINIAN——JIEZHUJISHUYOUSHI,LISHUN“REN”(XIAOFEIZHE)、“HUO”(SHANGPIN)HE“CHANG”(CHANGJING)SANDAGUANJIANYAOSUDEGUANXI,BAOZHANGGAOXIAOYUNYINGLAISHUO,WURENYETAIZAIJISHUFANGMIANDETOURUHEWEIHUDECHENGBENQISHIBUDI。DANGCHENGBENJIANGBUXIALAI,SHANGCHANG、CHAOSHI、BIANLIDIANYOUDOUJIERULESHUZIZHIFUSHI,ZHINENGSHOUHUOJIHEWURENCHAOSHIDECHANPINJIAGEZIRANMEIYOUYOUSHI,XIAOFEIZHEZAI“CHANGXIAN”GUOHOU,ZIRANWUFAXINGCHENG“ZHANXING”。

ERRUIXINGZAIYUNYINGSHUQIANJIAMENDIAN,FUWUHAILIANGYONGHUDEZHENGTUZHONG,JISHUJICHUSHESHIHEGUANLITIXIZHUJIANWANSHAN,CHENGBENKONGZHIJIANRUJIAJING。ZAICICIFABUHUISHANG,GENGYUBAISHIGONGSI(PepsiCo)、QUECHAO(Nestle)、HENGTIANRAN(Fonterra)、XUELAI(Schaerer)、LUYIDAFU(LDC)、AOLAN(Olam)、ZHONGLIANG、XIJIE(CJ)、YILI、MENGNIU、HAOLIYOU、KALEBIDENG14JIAQUANQIUDINGJICHANPINGONGYINGSHANGSHENDUHEZUO,TONGGUODAGUIMOCAIGOUHEDINGZHIHUAHUODEYOUHUIDECAIGOUJIAGE,“RUIJIGOU”HE“RUIHUASUAN”ZAIYUNYINGZHEHEXIAOFEIZHELIANGDUANDE“TONGDIAN”JIANGYOUXIAODIDEDAOJIEJUE。

ZAISHANGYIJIDUDECAIBAOZHONG,RUIXINGDANDIANDIANMIANYUNYINGLIRUNLVSHOUCIZHUANZHENGYIJIBENJIUJIEJIN“WUREN”ZHUANGTAIDEKUAIQUDIANJISUKUOZHANG,WEIQIWURENLINGSHOUZHANLVEDESHISHIDAXIALEJIANSHIDEJICHU。ZHENGRURUIXINGKAFEISHOUXIZHIXINGGUANQIANZHIYASUOSHUO:“RUIXINGYIGAOPINZHI、GAOXINGJIABI、GAOBIANLIXINGDEPINPAIJIAZHIZHENGCHENGWEIGUANGDAKEHUGUANGFANJIESHOUDESHISHANGKUAIXIAOPINPAI。”KAFEIDIANHEWURENLINGSHOUZAIZHONGGUODOUBUSHIXINSHENGSHIWU,ZAIYIJINGCHENGGONGPOJUQIANZHEDEJICHUSHANG,RUIXINGJIANGRUHESHIXIANHOUZHEDEDIANFUHEJIAZHIZAIZAO,BINGZUIZHONGCHENGWEI“JIHEZIYOULIULIANGHEZIYOUCHANPINBIHUANDEZHINENGLINGSHOUPINGTAI”ZEGENGYINRENQIDAI。

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